CasinoButler.dk Signals Fable Media’s Entry Into The Danish Affiliate Market

CasinoButler.dk Signals Fable Media’s Entry Into The Danish Affiliate Market

8th September, 2017 (Copenhagen) – iGaming business Fable Media is pleased to announce the launch of its new affiliate brand, CasinoButler.dk, signalling the company’s entry into the Danish affiliate market and strengthening its continued growth into Scandinavia.

Despite being Denmark based, Fable Media has an international scope, which will see CasinoButler.dk joining a huge portfolio of brands mostly focused at the UK remote gambling market. With the experience of operating a number of successful affiliate and casino brands already under its belt, the company is confident that CasinoButler.dk will deliver informed and informative reporting on all relevant aspects of the Danish iGaming industry.

The premise of the new site is implicit in its name and embodied by the brands cartoon mascot. The butler is on hand to be at once friendly and entertaining, as well as helpful and instructive. The site plays host casino and game reviews, all deigned to help players discover new gaming content and places to play. Plus, the iGaming blog is designed to help players navigate the complexities of the remote gambling industry, from how to play the freshest games to where to find the hottest promotions.

The editorial objective of the new site is to be fresh, relevant, insightful and always useful. In the interest of fairness and accuracy CasinoButer.dk employs fixed metrics for assessing the casinos and games which it reviews, creating a valuable, objective resource for Danish players hoping to find the best of what the market has to offer.

CasinoButler.dk will continue in Fable Media’s commitment socially responsible gambling, following the strictest guidelines and regulations when it comes to promoting safe gambling practices. The site is working in partnership with responsible gambling advocates relevant to its target market, like Gambling Therapy and others.

CEO of Fable Media, Frederik Falbe-Hansen, commented: “Casinobutler.dk is a highly welcome addition to our roster of affiliate sites. Despite having a solid standing in the UK market, being a relatively young business means that we’re always on the look-out for opportunities to expand our reach.”

“Thus, entering the Danish market, which is our home market after all, simply made sense. Launching CasinoButler.dk also means that we’re increasing the overall brand recognition in the region, giving Fable Media a further boost towards becoming one of the fastest growing iGaming businesses in Europe.”

Despite having been in operation for three short years, Fable Media is no stranger to success. The team draws on collective decades of experience, confidently straddling the line between affiliate and operator. Their casino brand operations are informed by lessons learned as an affiliate, and vice versa, meaning that they are uniquely positioned to appreciate all aspects of the player experience and the customer journey. This is all experience that will be brought to bear on the operation of CasinoButler.dk

If you would like more information on this release, CasinoButler.dk or on Fable Media in general, please contact the Head of Marketing at [email protected].

 

 

 

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